One of the biggest challenges we face after a great conference is to get back to business. There’s so much to catch up on when you finally get home that you sometimes forget the great things you learned while away. And if you attended the Star National Sales Meeting in Destin, Florida, that may have been the case for you. So let’s take a look at some simple ways we can remind ourselves of the knowledge gained.
Start With a Strategy
Too often we come back from an event with notes, but no plan. You can’t build a house without a plan, so it stands to reason you can’t build a business without one either. Take some time to write out your goals for the year, starting with your personal objectives—what YOU want out of the business. Then match those to your business objectives so you have alignment. Lastly, create a plan to unpack those objectives.
Influence is the key to Execution
With a plan in place, remember the key groups you have to influence in order to execute your plan.
- Your peers
- Those you lead
- Those you serve—your current customers
- Those you’d like to serve—the customers you don’t yet have, but would like
To reach each of these groups, try to be Distinctive, Emotive and Collaborative. This is how you will significantly influence them.
Don’t Overwhelm Yourself
How do you eat an elephant: one bite at a time. Look to make just one change from the great things you learned at the National Sales Meeting. Remember my wheel of fortune? It takes 30 days to make or break a habit, 90 days for it to ‘stick’ in the business, 180 days before it becomes easy, and a full circle year for it to become culture in your business.
Doing too much too soon will only serve to confuse everyone, resulting in nothing getting done, and nothing sticking in the business.
So make one change a week, and introduce a new change every week. Then you’ll have 52 new things you can talk about at next year’s National Sales Meeting.
Good Luck! See you someplace down the road.
Star is dedicated to continuing education for builders. Star’s National Sales Meeting and builder conferences are your chance to network, expand your metal building knowledge, discuss industry trends, and stay ahead of the curve. If you’re interested in learning more or getting involved, please contact Jeff Koos .